MY PUSSY MY CHOICE

I can be whatever, I can wear whatever and I can do whatever I want to. A celebration of the new girlhood which is about to change the way we understand and relate to gender clichés. Social media has empowered us to speak up and communicate our own beliefs and dreams. We used instagram to research how todays female pop icons as well as the new generation of celebrity activists portray themselves via social media and change our perception of what women “should” look like, behave and dress; girls like Miley Cyrus, Nicki Minaj, Kim Kardashian among many others. Each outfit of the collection represents an iconic and exaggerated portrayal of one of those female leaders of pop culture based on their own approach to femininity. Seeing clothing as an visual expression and extension of our bodies and minds we have collaborated with the Swiss company Luft&Laune to develop custom made inflatable elements which are incorporated into garments. They extend the physical dimension of the wearer and transform them into their larger than life girlhood icon. Seen as a radical move of rebellion, the use of phallus shapes throughout the collection ridicule and play down the ultimate symbol of power and masculinity in an iconic, youthful and provocative way.

runway

campaign

campaign

MY PUSSY MY CHOICE

I can be whatever, I can wear whatever and I can do whatever I want to. A celebration of the new girlhood which is about to change the way we understand and relate to gender clichés. Social media has empowered us to speak up and communicate our own beliefs and dreams. We used instagram to research how todays female pop icons as well as the new generation of celebrity activists portray themselves via social media and change our perception of what women “should” look like, behave and dress; girls like Miley Cyrus, Nicki Minaj, Kim Kardashian among many others. Each outfit of the collection represents an iconic and exaggerated portrayal of one of those female leaders of pop culture based on their own approach to femininity. Seeing clothing as an visual expression and extension of our bodies and minds we have collaborated with the Swiss company Luft&Laune to develop custom made inflatable elements which are incorporated into garments. They extend the physical dimension of the wearer and transform them into their larger than life girlhood icon. Seen as a radical move of rebellion, the use of phallus shapes throughout the collection ridicule and play down the ultimate symbol of power and masculinity in an iconic, youthful and provocative way.

runway

campaign

campaign