NAMILIA STUDIO STORE BY MD
12435 Berlin, germany
mo-fr 12am - 6pm
For NAMILIA´s store extension of their current studio, Martina Dimitrova was asked to design a retail experience which corresponds to the radical and progressive brand philosophy.
The first impression is paying homage to sex-shops and Berlin’s private ground-floor brothels. Inside, the store sees a custom hand-made wallpaper paying
tribute to the brands A-List as well as young generation customers. It covers the entire space including ceiling and floor creating a walk-in explosive Instagram experience. A semi translucent curtain wall made from a Namilia signature sports mesh fabric divides the retail and studio space, creating an intimate atmosphere for the customers with the ambient noise of the team working on samples and new collection pieces in the background.