LOOKBOOK AW25 - THE KEY TO SUCCESS

What does it mean to look smart, to dress professionally, to play the part? There is the demand to perform femininity and submissiveness through dress while distinguishing oneself from negative female archetypes. For its Autumn/Winter 2025 collection, Namilia explores the rules of “professional” dressing for women. While men are sold a uniform to climb the corporate ladder, women face much more complicated nuances to navigate, riddled with double standards and ultimatums. In other words, women must care deeply about their appearance but are chastised for caring too much.These codes and perceptions of femininity–relegated to be frivolous or unserious–can offer the wearer confidence to be their strongest by celebrating themselves, their bodies, and points of view. Celebrating Playboy and their longstanding history of breaking boundaries and redefining sensuality and style, the Namilia AW25 collection infuses a rebelliously feminine spirit with sobering, male-coded office wear to push the boundaries surrounding cultural norms and belief about beauty and fashion. Alongside bespoke show pieces, Namilia has collaborated with Playboy on a capsule collection celebrating the iconic brand.